The first step is a start meeting in which Tom identifies your business and research objectives. Tom then recommends an approach to efficiently and effectively provide you with the timely, detailed and objective intelligence you need to make important decisions.
In the start meeting you can discuss the full range of priorities for the engagement and Tom will provide recommendations based on studies with similar objectives, respondent types, etc.
Because Tom's experience spans over a dozen industries, hundreds of studies, all types of respondents, etc., Tom is able to develop an optimized approach.
You can also find out the pros and cons of different tactics that could be used on your engagement.