Stat One Research (SOR) has also conducted hundreds of focus groups, intercept, phone and web based studies for clients of all types and sizes. We work in the full range of qualitative and quantitative research methods using traditional and nontraditional tools and approaches.
Qualitative Research (focus groups, indepth interviews, usability testing)
Essential first steps that provide powerful in-depth information.
Before making significant investments in product features and functions, advertising and communications, marketing and sales efforts, etc. - it is important to understand what is behind purchasing decisions and the selection process, which brands are considered/ which are not and why, perceptions of your brand/ new product - and how that compares to competitive brands/ products, reasons for customer loyalty or volatility, what works for your customers, what doesn't, and why. Qualitative research will get you there and SOR has the expertise that you need.
Quantitative Research (online, telephone and intercept studies)
Identify customer needs, preferences, and behavior.
Once you have completed your initial qualitative research, you can use this market intelligence to revise product features and functions, advertising and communications, marketing and sales efforts, etc. and then quantitatively test consumer reactions prior to initiating a campain or product launch. You'll have the best "blueprint" available to position your company and your products and services the way that they should be positioned. We provide the timely, detailed, and objective intelligence that you need to attract and retain more customers.
Valuable Research Training (in-person, online and via phone)
Gain valuable expertise from each side of the business.
SOR provides hands on one-on-one and group training for new and experienced users and practitioners of marketing research. This comes from over a decade of real world experience as well as our ongoing training and study from leaders in the industry. Your training includes a detailed review of the most valuable techniques, tools and strategies that have proven effective in SOR's extensive and ongoing work for the largest of Fortune 500 companies.
News & Events
2010 Client Satisfaction Study
Review the results of Stat One's 2010 client satisfaction study to see how SOR compares to other research firms, consultants, and moderators on overall satisfaction, quality of deliverables, response time, and ROI.
Valuable Research Training
We practice what we preach. SOR offers valuable research training to individuals and client teams interested in learning new research methods and tools, best practices, what works, what doesn't and why across hundreds of research engagements for dozens of clients.
Ad Agencies and PR Firms
One of SOR's syndicated research offerings, The Agency Monitor, provides global agencies with the timely, detailed, and objective intelligence they need identify and expand upon what exceptional team members are doing, improve their offerings, retain their most valuable clients, and attract business away from their largest competitors.
